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Newcastle Comedy Festival 2022

Client

Big Dog Comedy

Deliverables

Logo
Brand Guidelines
Multi-Page Website
Campaign Artwork
Discovery

About

This year the Newcastle Comedy Festival required an evolution of the branding and the design and development of a new website that could act as a go-to to quickly view what shows were on across the festival month.

 

Approach

I decided to develop a festival website with an app-like experience where you could easily select the date you wanted to attend a show, and what venue you wanted to go to, which would immediately populate the shows that matched that criteria. This was all developed using WordPress and integrated custom posts to fulfil the listings of shows accurately, then display them in a practical way creating a streamlined process to satisfy the user's requirements.

Results

This year has seen a much larger response to the website. The average session duration result of 3 minutes 39 seconds is up from last year’s 1 minute 43 seconds. The user number has increased to 1533 in the month of April from 916 at the same point the previous year. This signifies that the website is now being used as a guide for the Newcastle Comedy Festival rather than just a marketing tool.