Blastcoat are a leading protective coating company working on contracts across Australia for multinational companies and Government organisations. Blastcoat required a rebrand from their previous company name, “ECPro” to something more industry relevant and modern. I sat down with the directors of the company and ran a discovery session. I came out of this session with a clear understanding of Blastcoat’s core values, who their ideal buyer personas are and how I was going to create an identity to target those clients. From there I engaged in the branding and website design process.